Coach x Disney
Micro-movie campaign
Three looping GIFs for the Coach and Disney partnership, taken from a logline through storyboards and shot lists to finished animations.
The campaign, titled Where Magic Meets Heritage, pairs Coach handbags with Disney characters, polka dots and Keith Haring's Mickey artwork. It is aimed at young adults starting their careers and presents the collection as a way to keep childhood favourites in an adult wardrobe.
Each GIF was storyboarded, tested in a first attempt, reworked, and broken into a numbered shot list that specifies zooms, pauses and background changes before the final animation.