Tara
Murali
M.F.A. student in Luxury and Brand Management at the Savannah College of Art and Design.
Download résumé (PDF)Luxury and brand management
RolexTen-year brand equity planLXMT 730, The Art of Luxury, SCAD2026
Tommy Hilfiger Pier 86Pop-up store and booking appLXMT 740, Visual Narrative for Consumer Engagement, SCAD2026
Le LaboBrand filmLXMT 740, Visual Narrative for Consumer Engagement, SCAD2026
Coach x DisneyMicro-movie campaignLXMT 740, Visual Narrative for Consumer Engagement, SCAD2026
RIMOWABrand extension and merchandising planLXMT 501, Business Concept in Luxury and Fashion, SCAD2026
Writing
- Diplomacy in Fiber: A Dialogue on Craft, Textiles, and IdentityPaper, Contemporary Art (ARTH 701), November 2025Compares corsetry and machine knitting through Tara's own work and that of Yinka Shonibare, Chiharu Shiota and Mrinalini Mukherjee, and argues that textiles can unsettle gender roles and fine-art hierarchies.Read the paper (PDF, 26 pages)
- The Weight of Costumes: Sartorial Power in the Glenn Close Costume CollectionExhibition review, Art Criticism (ARTH 702), March 2026A review of The Art of the Character at the Jepson Center in Savannah, which presents Glenn Close's film costumes, by designers including Anthony Powell and James Acheson, as works in their own right.Read the paper (PDF, 15 pages)
- Aggressive Abstraction: Into the Neural Anatomy of Jana Marie CariddiExhibition review, Art Criticism (ARTH 702), 2026A review of Amygdala at the SCAD Museum of Art that praises the materials and finish of Cariddi's wall pieces but finds their abstraction emotionally distant.Read the paper (PDF, 5 pages)
About
Tara trained as a knitwear designer at the National Institute of Fashion Technology and worked in apparel design before starting her M.F.A. at SCAD, where her work covers brand strategy, luxury retail and brand film.
- Education
- M.F.A., Luxury and Brand Management, Savannah College of Art and Design, expected May 2027
- B.Des., Knitwear Design, National Institute of Fashion Technology, 2025
- Experience
- Intimate Apparel Designer, RelDel Apparel, 2025
- Sportswear Design Intern, Lifestyle International, 2024
- Kidswear Designer, Reliance Retail, 2023
- Journalist, MODA (SCAD fashion club), and Office Assistant, SCADhome, 2026
- Work in this portfolio
- Brand equity strategy, market and consumer analysis, retail and pop-up concepts, app prototyping, brand film and campaign storyboards, corsetry, machine knitting, fabric manipulation, styling, art criticism
- Tools
- Adobe Illustrator, InDesign, Photoshop, Premiere Pro and XD; CLO3D; Procreate; Roomstyler