Tommy Hilfiger Pier 86

A pop-up store for Tommy Hilfiger on the flight deck of the Intrepid Museum at Pier 86 in New York, with an app that controls entry.

The pavilion is glass, framed in the brand's red, white and navy, and set against the grey steel of the aircraft carrier. It would sell a limited capsule collection, Quiet Americana, combining the brand's New York heritage with drop-style releases.

Visitors enter through the app. They book a 30-minute boarding pass, capped at ten people per slot; preview the capsule in an interactive lookbook; and switch to an event mode on the pier for wayfinding across the 900-foot flight deck. The app also collects engagement data and handles follow-up after the event.

The 3D views were built in Roomstyler, then rendered with Google Gemini and ChatGPT Pro.