Le Labo
Brand film

A short film for Le Labo that makes the notes of a fragrance visible through images, texture and sound.
The film builds up a scent in layers: the warmth of cedarwood, the sharpness of peppercorn, the brightness of citrus. Close-ups, soft overlays and rhythmic cuts accumulate until the layers come back together in Le Labo's apothecary bottle.
The process book covers the brand's positioning, customer and competitors, then the synopsis, mood board and art direction for the film.
Download the process book (PDF, 3 MB, 20 pages)